CASE STUDY: Immersive Magazine

Immersive Magazine is a conceptual publication I designed around the growing influence of experience design, particularly within retail and branded environments. Created for designers, artists, and brand creators, the magazine explores how spaces are evolving beyond function to become fully immersive, emotionally engaging experiences.

I developed the entire visual identity of the magazine, including the brand system, color palette, masthead, and layout design. Drawing inspiration from contemporary retail spaces, the main feature centers on an illustrated interpretation of Glossier’s Capitol Hill store, which I illustrated to capture the girly, wondrous, and highly curated atmosphere that defines experiential branding.

To complement the print publication, I also designed an Instagram carousel, extending the magazine’s visual identity into digital platforms and exploring how experiential design translates online.

This project reflects my interest in how graphic design extends beyond the page into real-world experiences, and how thoughtful visual systems can shape the way people interact with brands, environments, and each other.